Article marketing strategy pdf journal articles

Abstract corporate marketing planning is the process by which an organization sets its longterm priorities regarding products and markets in order to enhance the value of the overall company. Analyzing the effectiveness of marketing strategies in the. The following is a list of the most cited articles based on citations published in the last three years, according to crossref. Browse the list of issues and latest articles from journal of strategic marketing. The journal of marketing jm develops and disseminates knowledge about realworld marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders.

Marketing management articles management study guide. It is in corporate strategy, management identifies the business in which the comp any will be involved in. Marketing orientation, pricing strategies, pricing objectives, telecom, jordan. Access of our marketing plans marketing resources here. A marketing strategy defines how an organization reaches its predefined goals. None of these studies focus on the role of imc message typology in the development of communication strategies. Australasian marketing journal, industrial marketing management, advances in accounting. The role of service marketing mix and its impact on marketing audit in engineering and technical service corporations. Companies want to show their offerings in the best light. Dealing with competition is not an easy task and it requires dedicated. The marketing policy of windows 95 governed by microsoft has shown the influence and power of opinion leaders rosen 2000. When companies value profits before people with christian sarkar. The results suggest several developments in research focus and methodology. A framework for customer relationship management strategy orientation support in higher education institutions basel khashab, stephen r.

Marketing mix 7p and performance assessment of western. When online meets offline, style meets substance, and machinetomachine meets humantohuman with hermawan kartajaya, iwan setiawan risking the brand. This article states the significance of competitive advantage in achieving marketing goals and gaining the satisfaction of customers by using marketing mix concept. Journal of management and marketing research role of relationship marketing in competitive marketing strategy nagasimha kanagal indian institute of management, bangalore abstract competitive marketing strategy cms has relationship marketing rm as one of the key functionality in enhancing business performance. Get unlimited access to all of our exclusive marketing resources. Journal of brand strategy henry stewart publications. Role of relationship marketing in competitive marketing. We develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy process where digital technologies are having and will have a. Traditionally, according to an integrated approach which integrates resourcebased view rbv and marketbased view, organizations could develop marketing strategies based on their internal capabilities and external position.

Go pro today the five pillars of a solid digital marketing strategy that endurespeter petralia why in this digital. International journal of economics, commerce and management, united kingdom. Marketing and cultural narratives with christian sarkar the innovation ecosystem. Marketing management high impact list of articles ppts journals 4283. This article gives you some of the perfect examples of these strategies used. New research on marketing from harvard business school faculty on issues including advertising, crisis communications, social media, digital marketing techniques and strategy. For concrete examples, take a look at our collection of free sample marketing plans. All journal articles featured in journal of marketing communications vol 26 issue 4. The impact of digital transformation on the retailing value chain open access.

The future of competition with christian sarkar pumas brand activism. Most downloaded international journal of research in marketing articles the most downloaded articles from international journal of research in marketing in the last 90 days. Marketing plans articles page 1 marketing resources. In the digital marketing world, it can be hard to execute a digital marketing strategy but if you want to get some inspiration, you can look at brands that creating buzz in this field. This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. The purpose of health care marketing is to learn and understand the needs and desires of prospective patients in order to be able to meet those necessities at the highest standards. It is the premier outlet for substantive research in marketing. In an article entitled how integrated marketing communication works. Most downloaded industrial marketing management articles the most downloaded articles from industrial marketing management in the last 90 days. Marketing strategies and their impact on marketing. The publication of the book, corporate strategy, by h. This article investigates the development and current state of pricing strategy research by undertaking a content analysis of 515 articles published in leading academic journals between 1995 and 2016.

The adaptation of health care marketing to the digital era. Information systems is and information technology it journals. We have a penchant for substantive, provocative and wellwritten articles. The marketing policy of windows 95 governed by microsoft has shown the influence and power of. Dipak mall role of a doctor in management and educating patients with diabetes mellitus in nepal. Most downloaded industrial marketing management articles. International journal of research in marketing elsevier. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible. An application by associating dematel and anp sumei lin department of marketing and logistics, china university of technology no. Guided by a senior editorial board, consisting of leading branding experts, each quarterly 100page issue published in print and online provides detailed, practical articles from leading branding professionals on. New research on marketing strategies from harvard business school faculty on issues including marketing to an international audience, digital marketing, and managing social media.

Global journal of management and business research volume xi issue vi version i. The global strategy journal is targeted at publishing the most influential manageriallyoriented global strategy research in the world. Marketing mix 7p and performance assessment of western fast food industry in taiwan. Marketing historically has marched to its own drummer, at best unevenly supporting strategy handed down from headquarters and, more commonly, pursuing brand or marketing goals such as growing. Universal equality, gender equality, and criminal justice reform. A look at how businesses should respond to evolving, unpredictable threats. Grow your business with a practical, resultsoriented marketing plan. New rules for the future with christian sarkar ecosystem marketing. Marketing strategies seem to be an important type of these strategies. O department of marketing the polytechnic, ibadan tel. Cornell university school of hotel administration the. It also proposes a definition for marketing strategy, the focal organizational strategy construct of the field, and enumerates a number of foundational premises of marketing strategy.

A big advantage is the targeting capability of the electronic media that. Journal of virtual communitie s and social networking. A descriptive analysis approach is used to analyze the collected data regarding the level of impact of the marketing mix product, price, place, and promotion, on the competitive advantage of the sme sector in al buraimi. Impact of marketing strategy on business performance a. Journal of brand strategy combines the latest information from leading academic thinkers together with best practice insights and expertise from branding professionals. Mooradian 2012 marketing strategy specifies the who, what, when, where, why, and how the business.

Journal journal of strategic marketing submit an article journal homepage. The role of service marketing mix and its impact on. Fostering b2b sales with customer big data analytics open access. Buell and moonsoo choi find out what happens when they also embrace transparency, accentuating the. Impact of marketing strategy on business performance a study of selected small and medium enterprises smes in oluyole local government, ibadan, nigeria. Market segmentation strategy, competitive advantage, and.

Select any of the popular topics below to narrow your search. The article discusses in detail about the meaning and purpose of marketing strategy. Corporate marketing planning global journals incorporation. So, the service marketing mix as 7p is used to consider the service marketing.