Article marketing strategy pdf journal articles

Analyzing the effectiveness of marketing strategies in the. Marketing plans articles page 1 marketing resources. Australasian marketing journal, industrial marketing management, advances in accounting. This article investigates the development and current state of pricing strategy research by undertaking a content analysis of 515 articles published in leading academic journals between 1995 and 2016. International journal of economics, commerce and management, united kingdom. Universal equality, gender equality, and criminal justice reform. The following is a list of the most cited articles based on citations published in the last three years, according to crossref. Marketing strategies seem to be an important type of these strategies. Impact of marketing strategy on business performance a. Journal of virtual communitie s and social networking. Most downloaded industrial marketing management articles the most downloaded articles from industrial marketing management in the last 90 days.

Mooradian 2012 marketing strategy specifies the who, what, when, where, why, and how the business. Marketing orientation, pricing strategies, pricing objectives, telecom, jordan. Corporate marketing planning global journals incorporation. An application by associating dematel and anp sumei lin department of marketing and logistics, china university of technology no. In an article entitled how integrated marketing communication works. A framework for customer relationship management strategy orientation support in higher education institutions basel khashab, stephen r. The journal of marketing jm develops and disseminates knowledge about realworld marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. In the digital marketing world, it can be hard to execute a digital marketing strategy but if you want to get some inspiration, you can look at brands that creating buzz in this field. The role of service marketing mix and its impact on marketing audit in engineering and technical service corporations. Abstract corporate marketing planning is the process by which an organization sets its longterm priorities regarding products and markets in order to enhance the value of the overall company. Journal of management and marketing research role of relationship marketing in competitive marketing strategy nagasimha kanagal indian institute of management, bangalore abstract competitive marketing strategy cms has relationship marketing rm as one of the key functionality in enhancing business performance.

Browse the list of issues and latest articles from journal of strategic marketing. The publication of the book, corporate strategy, by h. It also proposes a definition for marketing strategy, the focal organizational strategy construct of the field, and enumerates a number of foundational premises of marketing strategy. When companies value profits before people with christian sarkar. Journal of brand strategy henry stewart publications. A descriptive analysis approach is used to analyze the collected data regarding the level of impact of the marketing mix product, price, place, and promotion, on the competitive advantage of the sme sector in al buraimi.

The role of service marketing mix and its impact on. This article states the significance of competitive advantage in achieving marketing goals and gaining the satisfaction of customers by using marketing mix concept. Marketing historically has marched to its own drummer, at best unevenly supporting strategy handed down from headquarters and, more commonly, pursuing brand or marketing goals such as growing. Marketing management high impact list of articles ppts journals 4283. New research on marketing from harvard business school faculty on issues including advertising, crisis communications, social media, digital marketing techniques and strategy. Fostering b2b sales with customer big data analytics open access. Select any of the popular topics below to narrow your search. The impact of digital transformation on the retailing value chain open access. It is the premier outlet for substantive research in marketing.

O department of marketing the polytechnic, ibadan tel. Marketing and cultural narratives with christian sarkar the innovation ecosystem. Role of relationship marketing in competitive marketing. Traditionally, according to an integrated approach which integrates resourcebased view rbv and marketbased view, organizations could develop marketing strategies based on their internal capabilities and external position. Grow your business with a practical, resultsoriented marketing plan.

Guided by a senior editorial board, consisting of leading branding experts, each quarterly 100page issue published in print and online provides detailed, practical articles from leading branding professionals on. Cornell university school of hotel administration the. The marketing policy of windows 95 governed by microsoft has shown the influence and power of. Access of our marketing plans marketing resources here. Most downloaded international journal of research in marketing articles the most downloaded articles from international journal of research in marketing in the last 90 days. Dipak mall role of a doctor in management and educating patients with diabetes mellitus in nepal. Marketing strategies and their impact on marketing.

Market segmentation strategy, competitive advantage, and. The marketing policy of windows 95 governed by microsoft has shown the influence and power of opinion leaders rosen 2000. For concrete examples, take a look at our collection of free sample marketing plans. Companies want to show their offerings in the best light.

So, the service marketing mix as 7p is used to consider the service marketing. We have a penchant for substantive, provocative and wellwritten articles. We develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy process where digital technologies are having and will have a. A big advantage is the targeting capability of the electronic media that. International journal of research in marketing elsevier.

A look at how businesses should respond to evolving, unpredictable threats. A marketing strategy defines how an organization reaches its predefined goals. Journal journal of strategic marketing submit an article journal homepage. Global journal of management and business research volume xi issue vi version i. Dealing with competition is not an easy task and it requires dedicated. Journal of brand strategy combines the latest information from leading academic thinkers together with best practice insights and expertise from branding professionals. Most downloaded industrial marketing management articles. Impact of marketing strategy on business performance a study of selected small and medium enterprises smes in oluyole local government, ibadan, nigeria. Buell and moonsoo choi find out what happens when they also embrace transparency, accentuating the.

The article discusses in detail about the meaning and purpose of marketing strategy. New research on marketing strategies from harvard business school faculty on issues including marketing to an international audience, digital marketing, and managing social media. It is in corporate strategy, management identifies the business in which the comp any will be involved in. The adaptation of health care marketing to the digital era. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible. Marketing mix 7p and performance assessment of western fast food industry in taiwan. New rules for the future with christian sarkar ecosystem marketing. Go pro today the five pillars of a solid digital marketing strategy that endurespeter petralia why in this digital.

Marketing management list of high impact articles ppts. Get unlimited access to all of our exclusive marketing resources. None of these studies focus on the role of imc message typology in the development of communication strategies. Marketing mix 7p and performance assessment of western.

The global strategy journal is targeted at publishing the most influential manageriallyoriented global strategy research in the world. This article gives you some of the perfect examples of these strategies used. All journal articles featured in journal of marketing communications vol 26 issue 4. The future of competition with christian sarkar pumas brand activism. The purpose of health care marketing is to learn and understand the needs and desires of prospective patients in order to be able to meet those necessities at the highest standards. Marketing management articles management study guide. Information systems is and information technology it journals. The results suggest several developments in research focus and methodology. When online meets offline, style meets substance, and machinetomachine meets humantohuman with hermawan kartajaya, iwan setiawan risking the brand.